[Case study] Websites
Realtyland Real Estate Blog
Real estate blog organised by reader profile (sellers, buyers, landlords, investors), with a downloadable guide and email sign-up. The content works the brand while the team handles clients.
- Challenge
- The business depended on paid ads: without its own content, every new enquiry cost money.
- Approach
- A category structure built for Google search, articles per client profile and email capture with a free guide.
- Delivery
- Blog published with categories, a downloadable guide and sign-up live; the base is ready to grow article by article.
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